Property Marketing Strategies to Use in a Tough Tampa Rental Market

Property Marketing Strategies to Use in a Tough Tampa Rental Market

Tampa, FL has one of the highest vacancy rates in the US. The city ranks third with a 12.15% vacancy rate. If your rental property is sitting empty, you're losing rental income!

Use these property marketing tips to ensure your listing stands out online. With these strategies, you can remain competitive in today's tough market.

Use High-Quality Photos

Snap your fingers. That's how long you have to make a strong first impression. Within that time, potential renters may have already decided they don't like your property.

Make a strong first impression by improving the property's curb appeal. Consider:

  • Trimming the lawn
  • Adding colorful flowers
  • Painting the exterior
  • Adding new lighting fixtures

Hire a professional staging company. Renters will have an easier time visualizing themselves living on the property. Professional staging services can evoke certain emotions.

Thoroughly clean the property. Remove any personal items. Draw attention to the property's character using unique accent pieces.

After making these upgrades, hire a professional photographer. High-quality photos can ensure the listing makes a strong first impression.

Include Important Details

Once you draw people in with photos of the property, maintain their attention. Write a compelling headline for the rental property's listing. Hold their interest by painting a picture.

Describe life in your rental property. Mention amenities, nearby restaurants and attractions, or annual events.

Provide details about the:

  • Number of beds/baths
  • Age of the property
  • Neighborhood
  • Size of the property

Some renters narrow down listings based on these details. Providing more information will ensure the listing appears.

Gain more online visibility by leveraging search engine optimization. Add relevant keywords to the heading and property description. Mention Tampa to appear before local renters.

Highlight the Best Features

Make sure your rental property stands out from the rest. Highlight the property's unique features to make it more appealing.

These features may include:

  • Pools
  • Attic conversions
  • Outdoor kitchens
  • Solar energy systems
  • Recent renovations (roof, windows, etc.)

These unique features can enhance the property's value. You can increase the rental rate to generate more rental income.

Leverage Property Advertising

Take advantage of digital property advertising. Use platforms like Google Ads and Facebook Ads.

With Google Ads, text ads can appear on Google search engine result pages. You can target renters based on the keywords they use during searches.

With Facebook Ads, your ads will appear on social media platforms. Use eye-catching images of the property to generate traffic.

Ask for Landlord Advice

Hire a property management company to draft a more effective real estate marketing strategy. They'll use proven strategies to direct renters to your listing.

Leverage their landlord advice to set a competitive rental rate. A property manager can complete a rental analysis to set a fair price.

Improve Your Tampa Property Marketing Plan

A thorough property marketing plan can direct more renters to your listing. Use these effective strategies to stand out online. With these tips, you can remain competitive in today's real estate market.

Need landlord advice? Our team at PMI Arrico Realty & Property Management has 20 years of experience. We use proven strategies to maximize each owner's financial potential.

We can attract renters to your investment property. Contact us today for real estate marketing services.